Magento
Magento is an open-source e-commerce platform written in
PHP. The software was originally developed by Varien Inc., a US private company
headquartered in Culver City, California, with assistance from volunteers.
Varien published the first general-availability release of
the software on March 31, 2008. Roy Rubin, former CEO of Varien, later sold a
substantial share of the company to eBay, which eventually completely acquired
and then spun off the company.
According to the research conducted by AheadWorks in May
2015, Magento's market share among the 30 most popular e-commerce platforms is
about 29.8%.
On November 17, 2015, Magento 2.0 was released, with an aim
to provide new ways to heighten user engagement, smooth navigation, conversion
rates and overall revenue generation. It has well-organized business user tools
speed up build up time and enhances productivity. Table locking issues have
purportedly been considerably reduced, Improved Page Caching and also allows in
streamlining Guest checkout process for existing users, Enterprise-grade
scalability, inbuilt rich snippets for Structured Data, new file structure with
easy customization, CSS Preprocessing using LESS & CSS URL resolver,
improved performance and better code base are some of the touted benefits of
newer Magento version.
Magento employs the MySQL/MariaDB relational database
management system, the PHP programming language, and elements of the Zend
Framework. It applies the conventions of object-oriented programming and
model–view–controller architecture. Magento also uses the
entity–attribute–value model to store data. On top of that, Magento 2
introduced the Model-View-ViewModel pattern to its front-end code using the
JavaScript library Knockout.js.
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